GEAR: My Sunday Ski- Redrawing the Lines of Women's Performance on the Mountain

Created with the goal to make women feel seen and elevated My Sunday Ski is taking a new approach to women's snow gear where fashion and function meet. Photo Credit: My Sunday Ski

The Moment That Sparked a Brand

My Sunday Ski didn’t begin with a business plan. It began on a lift in Méribel, when a vintage ski suit—worn with an ease that felt both modern and timeless—made the founders look twice. It wasn’t nostalgia that struck them; it was the absence of anything like it in the current market. Women’s skiwear had become technical, yes, but culturally stagnant. The choice between looking sharp and skiing hard was still baked into the industry.

That contradiction became the starting point.

Designing From the Female Perspective First

From that moment, My Sunday Ski set out to build what they couldn’t find: contemporary, fashion‑forward skiwear engineered with real performance credibility. Their process begins with the female perspective, not as an adaptation of men’s gear but as its own design logic.

Fit is the foundation.

Where seams sit. How insulation moves with the body. How a garment supports rather than restricts. These aren’t details most riders consciously register, but they shape how a woman feels the second she steps onto snow.

The women behind the brand: Cassie and Ellie, founders of My Sunday Ski. Photo Credit: My Sunday Ski

Where Technical Precision Meets Modern Presence

The aesthetic choices are deliberate. Fully fleece‑lined suits for warmth without bulk. Ergonomic pockets placed where women actually reach. Snow guards that don’t interrupt movement. Hardware that’s functional but still refined.

Even the quilting, shimmer, velvet, and the brand’s star emblem serve a purpose: bringing a sense of modern luxury to the mountain without compromising technical credibility. It’s a balance legacy brands rarely attempt, let alone achieve.

A Cultural Shift in Snow Sports

My Sunday Ski isn’t just designing apparel; it’s participating in a broader shift. Women‑led brands are widening the entry point into snow sports and reshaping who feels welcome on the mountain.

When design and storytelling are shaped by women, the sport stops feeling like a closed ecosystem. Comfort, confidence, and expression become part of the performance equation. And when women feel good in their gear, they stay longer, return more often, and bring others with them. That’s how participation grows. That’s how culture changes.

My Sunday Ski in Luxe Ski Suit In Burgandy. Photo Credit: My Sunday Ski

Looking Ahead

The founders hope My Sunday Ski becomes proof that women no longer have to compromise. That technical credibility and modern femininity can coexist. That women‑led brands can influence the direction of snow sports rather than orbit around it.

Their mission extends beyond apparel. They want women to feel seen, supported, and elevated—on the mountain and beyond it.

The Story Still to Be Written

Their ambition is clear, and the intention behind the design is unmistakable. But this is their story—told from their side of the mountain. We haven’t stepped into the gear ourselves yet, and the real measure of My Sunday Ski will come when we see how these pieces hold up in real conditions.