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Best Ski Shops: Nor Cals Ski and Snow (Northern California Bay- Foothills)


skis against a wall
Skis mounted against a wall


We get it there are countless ways to purchase your gear and equipment. How do you narrow it down? From big box stores and online to smaller mom and pop options how do you decide where to shop. Different shopping experiences offer different things. Smaller shops often come with a more personalized shopping experience. One major perk of small shops: more often than not more knowledgeable than big box stores.


As women we get it (and have all been there), the first time you may walk into a shop how do you know you're going to be treated well and avoid that ski bro attitude? Here at SHE-SHREDZ we know that it can be a make-or-break moment when discovering a new shop and ensuring that the vibe is a good match. We did some research and have personally visited each shop listed below to ensure that we as females felt seen and heard.


While there's limitless options: at SHE-SHREDZ we encourage all to shop local. Here are some shops that we have personally used in Northern California. Not in the Northern California Region? Check out our list for the Tahoe and Alaska area coming soon.



Bay Area Shops:



Helm of Sun Valley- San Mateo's Most Extensive Ski / Boot Shop


Helm of Sun Valley has been around for quite some time, over 60 years to be exact. Gary the shop owner specializes in boot fitting however they offer a decent selection in skis as well. Without a doubt the place to be boot fitted in the Bay Area and one of the few that offer zip fit liners (and fitting) in the region. While they do have a few snowboarding options they specialize in skiing. Helm of Sun Valley offers seasonal rentals as well if you are not committed to purchasing new gear or have little groms.


New skis? Don't worry, Gary and his staff can keep your quiver ready with a mount, tune, or test to make sure you're ready to rip.



Location: 1301 Broadway Burlingame, CA 94010






Tim Muhic Ski & Snowboard



Tim Muhic Ski and Snowboard shop located in Millbrae is your one stop shop for your basic needs in skiing and snowboarding. Tim Muhic Ski Shop offers not only new gear but also used gear at reasonable prices. If you're searching for basics make sure to give them a shot.



Location: 12 La Cruz Ave, Millbrae, CA 94030






Sacramento / Foothills Region:




Rocklin Ski and Snowboard



Rocklin Ski and Snowboard is one of those shops that has just enough of what you need without being over whelming. While they cater to more of the snowboarder girlies, they still have ski options ranging from Black Crow and Icelandic Skis which are tricky ones to find in CA. For you snowboarders out there, they have a complete selection in boards and boots to some pretty dope fits.


Rocklin Ski and Snowboard also is a complete skate shop in the off season for those of you who in the off-season ride in a different way.



Location: 4820 Granite Drive, Rocklin CA






Milo Snow and Skate



Located in Auburn Milo Snow and Skate is Northern California's core snowboard shop. They offer an extensive selection in snowboards, bindings, and boots. If you need it on the hill to carve those turns, they have what you need to get you there. Definitely the largest inventory for snowboard girlies we found in the area. If you are snowboarder who's looking for some new gear in the foothill area, make sure to check out Milo.



Location: 905 Lincoln Way Auburn, CA




Looking for a different region? Check back for other She-Shredz recs on shops and more.

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